In this project we will both further prepare our sense of the content of our future broadcasts as well as test intermedia potentials for visual and auditory form. We will produce the materials for an identity campaign for our station. These materials will be visual — as type, logos, and image — and sonic — as a set of “station identifications.” We will see what sort of linkages we can find between the visible and the auditory.
1
What is a radio station identification? Research a specific radio station identity and present its visual and/or sonic identify to class. Look on youtube (or elsewhere) for “radio station identifications”. Think about machine voices, genderized voices, sound bites, extreme collisions of sounds and language. Also think about content: what is the stations’ slogan/byline?
Then find a radio station logo (it could be the logo for the station making the auditory announcement or another one). We’re just trying to get a sense of what’s out there and what the conventions and possibilities are in this field of radio identity, as well as how to newly imagine a semiotic relation between sound and image.
2
Read about radio call signs.
Write a script (in one paragraph) for an auditory radio station identification, based (loosely or precisely) on the model you discovered in the research you did above. Plug in new call letters, numbers, name, slogan, voices, sound effects, etc. to the genre that we analyzed in class. We’ll read these scripts aloud next class.